Digital Marketing Cover Letter Examples

The purpose of your cover letter is to market your skills and ensure that the recruiter can see how having you on their team would benefit their business. Focus on how hiring you could improve the company’s bottom line, enhance their relationships with their existing clients or land them new ones, and make a conscious effort to show that you are a potential asset to the company.

Writing a list of your accomplishments may seem like a good way to impress a prospective employer, but without the context of how those accomplishments relate to the job on offer, it doesn’t necessarily help a recruiter see how your experience is relevant. By making specific references to the job description and highlighting how your skills address the most important points, you can ensure that your application stands out from the crowd. You can even echo the wording used in the job description to demonstrate how closely your experience meets the requirements of the role on offer.

The digital marketing cover letter sample shows the value of conducting a little research into the company you are applying to. If you can identify something that the business needs and that you can provide, then you will be able to position yourself as someone who can contribute to their success and help them to achieve their goals. For a business that has a particular mission statement or a set of core values, a job application from a candidate who embodies those values and shows that they understand how they apply in the workplace is always going to be well received.

Your cover letter is your chance to make sure that a recruiter is in no doubt as to your suitability for the role, and while there is a place for enthusiasm in your application, it pays to be wary of coming across as too keen. You need to present yourself as a viable candidate, not gush about how much you want the job without backing it up with reasons why you would be a good hire, so keep your excitement in check and stick to the facts.

Note how the digital marketing cover letter sample refers to the candidate’s abilities in search engine marketing using objective metrics. Being able to prove your value to a company is worth more than simply stating that you want to work with them, so focus your attention on the aspects of your application that will benefit the business rather than those which will work to your advantage.

It is also a good idea to avoid trying to appeal to the recruiter on a personal level using humor or trying to shock them with a radically different approach to your application. Don’t try to stand out by being different, but by being genuine about your reasons for applying and honest about how you think you would contribute to the work that the company does.